Blubrry Partners with StreamGuys to Expand Audiences for Podcasters; New Podcast2Radio functionality

Posted in Announcement, Partners, Products on Jul 05, 2016

BAYSIDE, CALIFORNIA, July 5, 2016 — Podcasting pioneer Blubrry has partnered with StreamGuys to enable podcasters to expand their audience and reach through internet radio streaming. Leveraging powerful tools from StreamGuys’ comprehensive software­as­a­service (SaaS) toolset, the new Podcast2Radio option lets Blubrry customers effortlessly convert podcasts into linear internet radio streams delivered to new audiences through StreamGuys’ robust, cloud­based content delivery network. This increased distribution is complemented by rich analytics and statistics from StreamGuys that enhance the ability for Blubrry users to measure and track their growing listener base.

The new Podcast2Radio service provides a powerful new medium for distribution of podcasters' already-produced content, expanding their reach to internet radio listeners across an even broader range of consumer devices and platforms. StreamGuys' alliances with internet radio aggregation directories such as TuneIn and SHOUTcast further the field of prospective listeners and increase the opportunities for the podcasters' content to be found.

“As more content producers adopt ondemand podcast distribution, it becomes harder for podcasters to be discovered and grow their audiences,” said Jonathan Speaker, COO of StreamGuys. “With the Podcast2Radio service, podcasters can massively increase their distribution and multiply their exposure without any additional effort. We’re excited to be partnering with Blubrry to help their customers reach a whole new set of listeners.”

“Our partnership with StreamGuys makes it exceptionally easy for customers to instantly extend their reach through internet streaming,” said Todd Cochrane, CEO of Blubrry parent company RawVoice. “StreamGuys’ robust, cloudbased infrastructure meets the high standards for reliability and scalability that our customers demand, while its extensive analytics capabilities bring additional value to our customers. As pioneers and innovators ourselves, we’re thrilled to be working with the likeminded experts at StreamGuys.”

Taking advantage of the new Podcast2Radio offering will be straightforward and simple for Blubrry customers. Once users sign up for the service through their Blubrry portal, it will automatically turn their latest podcasts into a looping, continuous, linear stream through a specialized configuration of StreamGuys’ Remote Encoder Lite high quality, multiformat encoding software. As new podcasts are added to customers’ RSS feeds, Podcast2Radio automatically adds them to the internet radio stream in place of older content, all without playlist editing or other manual user intervention.

StreamGuys’ powerful analytics and statistical toolset also provides Podcast2Radio users with deep insights on audience growth. Access to StreamGuys’ SGmon live monitoring service gives podcasters granular metrics about concurrent listeners, while weekly SGreports emails provide detailed use statistics including unique listeners, geographic location, listening duration and more. Such data is invaluable to podcasters, particularly those looking to monetize their content by directly offering advertising opportunities to potential sponsors.

The new Podcast2Radio capabilities will be available to Blubrry users beginning this summer.

About Blubrry

Blubrry is a podcasting community and directory that gives creators the power to make money, get detailed audience measurements and host their audio and video. Whether you are a media creator, advertiser or media consumer, Blubrry is your digital media interface.

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