Recent Blog Posts

  • Public Broadcasting Funding Increases

    Posted on Aug 02, 2022

    Recently, a US House subcommittee voted to increase funding for public broadcasting by $40 million for the 2023 fiscal year. It would also provide a record $565 million in advance funding through 2025. Broadcasters stated the recommendation restores “$100 million in lost purchasing power.” The House Appropriations Subcommittee on Labor, Health and Human Services, Education, and Related Agencies proposed a $242.1 billion FY2023 funding bill that includes the $60 million in additional funding for radio stations’ interconnection systems and infrastructure. The bill could create jobs, improve educ...

  • Social Needs Aren't Driving Podcast Listening. Information Is.

    Posted in Streaming, Technology on Jul 19, 2022

    Do psychological factors have anything to do with who is listening to a podcast? A new research study from Stephanie Tobin at Queensland University of Technology-Brisbane and Stanford University’s Rosanna Guadagno looked at this concept in depth. The study examined which factors suggest that someone might be more prone to listening to a podcast. It found that those who are naturally curious and are looking to learn something showed the highest potential. “Why people listen: Motivations and outcomes of podcast listening” looked at listening habits and demographics through a questionnaire. It as...

  • How Do Mid-Rolls Work

    Posted in Streaming, Technology on Jun 30, 2022

    What are Mid-roll Ad Insertions? Mid-roll ad insertion is any ad placement in the middle of your content. Mid-roll insertions differ from pre and post-roll insertions for several reasons, including value, listener experience, and technology. Since Mid-roll insertions are by definition interruptions to your content, creating an ideal mid-roll break requires more effort than a pre or post-roll slot but could earn you the biggest bang for your buck. Why Mid-roll insertions Depending on your listenership and content type, mid-rolls could be the most lucrative slot in your roster. For standard radi...

  • Loudness Explained

    Posted in Streaming, Technology on Jun 28, 2022

    Audio streaming and on-demand playback are a significant part of most people’s daily sources of entertainment. Whether commuting, in the shower, doing chores, or just relaxing in general, we are always listening. One factor that seems to constantly annoy listeners and detract from this popular form of entertainment is inconsistent loudness levels.

  • Why Are CDNs Sunsetting Streaming Protocols?

    Posted in RTMP, SRT, Streaming, Technology on Jun 21, 2022

    As innovations surface, those customers who are still using protocols like RTMP ingest are left behind when they’re not given a suitable alternative solution. Latency is still a major concern for streamers using RTMP, and the new big tool, HLS, doesn’t always offer the same sub-second speeds that RTMP can.

  • What is Dynamic Ad Insertion?

    Posted in Streaming, Technology on Jun 14, 2022

    DAI is a technology that allows you to swap out ads in your audio streams and target them based on known user criteria. Even if you're already familiar with DAIs, there are many ways you can take advantage of this technology that you might not be aware of.

  • WFUV Boosts Podcasting Efficiency and Creative Freedom with StreamGuys’ SGrecast Platform

    Posted in Interviews, SaaS on Jun 07, 2022

    WFUV and StreamGuys, long-time partners in the live streaming service industry, have paired up once again to bring listeners the content they are looking for. WFUV is an independent New York City radio station operating out of Fordham University.

  • Why Christian Broadcasters Trust StreamGuys

    Posted in Streaming, Technology on May 31, 2022

    StreamGuys enjoys the privilege of being a top recommended streaming service provider among Christian broadcasting stations. While the streaming needs of Christian broadcasters are identical to those of stations broadcasting other types of content, several factors are unique to the Christian broadcasting industry.

  • What Causes Video Streaming to Slow Down?

    Posted in Latency, Streaming, Technology on May 24, 2022

    Digitization at a faster and faster pace has made streaming the most popular means of monetizing content, growing audiences, and keeping ahead of trends. To do so quickly and reliably, the streaming provider must align a few principles and technologies.

  • Next-Generation High-Performance Live Audio Streaming

    Posted in HLS, Technology on May 17, 2022

    StreamS and StreamGuys are pioneering new and innovative solutions for audio content streaming. The two formed a partnership to provide next-generation, high-performance live audio streaming. Based on completely compliant standards-based CMAF HLS for low-latency, adaptive-bitrate HTTP Live Streaming (HLS).