BAYSIDE, CALIFORNIA, June 30, 2026 – StreamGuys has announced the successful deployment of its Ultra-Low Latency Streaming (ULLS) technology with the Louisville Bats, the Triple-A affiliate of Major League Baseball’s Cincinnati Reds. The implementation allows fans attending games at Louisville Slugger Field to listen to the team’s live radio broadcast in perfect synchronization with on-field action, restoring a beloved baseball tradition that had largely disappeared in the digital era.
For generations, baseball fans brought portable radios to the ballpark so they could enjoy hometown broadcasters calling the action while watching the game unfold live. However, modern broadcast distribution technologies and digital processing have introduced delays of 10 to 20 seconds or more into many radio and streaming broadcasts, making synchronized listening virtually impossible. The Louisville Bats turned to StreamGuys’ ULLS technology to solve that challenge after fans began expressing frustration over delayed game calls.
“We heard from a lot of fans who love listening to the broadcast while they’re at the ballpark, but suddenly they were hearing pitches several seconds after they happened,” said Nick Curran, Director of Broadcasting for the Louisville Bats. “There’s something special and nostalgic about baseball on the radio. Our fans wanted that experience back, and StreamGuys gave us a solution that was much easier, faster and more affordable to implement than I ever expected.”
Curran, who has served as the Bats’ lead broadcaster since 2016, said the organization began exploring options after a corporate-mandated delay was introduced on the team’s flagship radio station. Fans listening inside Louisville Slugger Field could no longer follow the game in real time, even on traditional AM radio receivers. After learning about StreamGuys’ ULLS technology, Curran worked with the company’s engineering team to deploy a dedicated ultra-low latency stream that fans can access on their mobile devices while attending games.
“What impressed us immediately was that the technology simply worked,” Curran said. “The setup was incredibly straightforward, and the support from the StreamGuys team was outstanding. Once we got everything in place, fans immediately noticed the difference.”
The response from fans has been overwhelmingly positive. “We receive emails from listeners throughout every homestand, and people consistently tell us how much they enjoy being able to hear the broadcast in real time again,” Curran said. “It’s definitely enhanced the experience for people in the ballpark.”
The ULLS deployment aligns with a broader commitment by the Louisville Bats organization to continually enhance the fan experience. Louisville Slugger Field has undergone significant renovations in recent years, including new premium hospitality areas, expanded social gathering spaces, upgraded seating options and new food-and-beverage destinations to create a more engaging game-day environment.
Organizations like the Louisville Bats understand that fan experience is about much more than what happens on the field,” said Eduardo Martinez, Executive Vice President of Technology at StreamGuys. “They’ve invested heavily in creating a first-class ballpark environment, and ULLS complements those efforts by restoring one of baseball’s most cherished traditions. Fans can once again enjoy the trusted voices of their hometown broadcasters in perfect synchronization with every pitch, hit and home run.”
Originally introduced by StreamGuys in 2024, ULLS eliminates traditional streaming delays by leveraging StreamGuys’ Contribution Network and low-latency delivery architecture to synchronize audio and video streams with live event action. The platform supports deployment through team and broadcaster mobile applications on both Android and iOS devices.
In addition to enhancing the fan experience, ULLS can create new sponsorship and revenue opportunities through optional dynamic pre-roll advertising. Teams and broadcasters can incorporate sponsor messages before fans join the live stream, creating a new digital inventory opportunity without interrupting game action. Organizations may also participate in the StreamGuys Ad Network Marketplace when direct sponsorship inventory is not sold.
Beyond recreating the classic radio simulcast experience, ULLS also helps sports organizations strengthen direct digital relationships with fans through their own mobile apps, creating opportunities for push notifications, merchandise promotions, concession offers and other engagement initiatives throughout the season.
For the Louisville Bats, however, the immediate benefit has been simple: bringing a timeless baseball tradition back to life. “Baseball and radio have always gone together,” Curran said. “Our fans wanted that experience back, and now they have it. That’s been incredibly rewarding to see.”