BAYSIDE, CALIFORNIA, January 21, 2026 — In a strategic move to grow its audio advertising businesses, StreamGuys appointed Dara Kalvort as Vice President of Digital Sales & Strategy and promoted Eduardo Martinez to EVP of Technology.
As Vice President of Digital Sales & Strategy, Dara leads the company’s sales efforts for the StreamGuys Ad Network, growing digital audio revenue through relationships with agencies and brands. The move creates new revenue opportunities for publishers while giving brands access to highly targeted, premium digital audio audiences. She also works closely with publishers, advising on audio and podcast strategies, including programmatic advertising.
“I’m impressed with Dara’s forward-looking approach to measurement, targeting, and attribution. Paired with her background in the broadcast industry, she’s an asset for marketers and our network of publishers,” said Tim Labelle, EVP of Global Sales at StreamGuys.
Kalvort joins StreamGuys after more than 20 years in digital and media sales leadership. Most recently, she served as Corporate Vice President of Digital Sales & Strategy at Spanish Broadcasting System (SBS), where she led all digital operations, including streaming and third-party platforms. She previously built SBS’s third-party digital division from the ground up, helping generate nearly $1 million in revenue during its initial launch.
“StreamGuys sits at an exciting intersection of premium audio, technology, and data,” Kalvort said. “I build strong, consultative relationships with agencies and brands, give them relevant targeting and clearer measurement, and at the same time make sure publishers are getting more value for their inventory. There’s a huge opportunity here, and I’m excited to lead it.”
At the same time, StreamGuys is promoting Eduardo Martinez to the executive team. Martinez, who spent nearly two decades at StreamGuys, previously served as Vice President of Technology, leading Research & Development and helping bring many of the company’s core products to market. In his new role as EVP of Technology, he will mentor and guide technical operational teams across the company. As well as spearhead innovation in streaming and media services through strategic partnerships and key initiatives.
“Ed turns what is possible into reality. Ed’s vision and keen understanding of technology drive our solutions at StreamGuys. He skillfully listens to customers, anticipates what they need next, and translates that into powerful, reliable technology. We look forward to his expanded role across our company, setting the foundation and path for the future.” said Kiriki Delany, President and Founder of StreamGuys.
Martinez added, “Streaming is evolving fast, from ultra-low latency delivery to smarter ad targeting and accessibility. My focus is making sure StreamGuys stays ahead of those changes while keeping the reliability our customers depend on. After nearly 20 years here, I’m excited to mentor the next generation of engineers and keep pushing what’s possible.”
Together, Martinez’s expanded technology leadership and Kalvort’s new direct sales organization position StreamGuys to continue innovating its platform while opening new revenue opportunities for broadcasters, podcasters, and digital audio publishers around the world.